A novel way to engage with Higher Education leaders.

Anthology - Legacy Conversations

Anthology sought to engage key decision-makers in Latin American higher education, celebrating their lasting impact and solidifying Anthology's presence in the EdTech space.

The brief

Celebrating leadership in higher education, engaging top decision-makers and amplifying Anthology's presence in Latin America.

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Challenge

To stand out among competing solutions in the EdTech space, Anthology aimed to engage key decision-makers beyond traditional one-off events and build a lasting presence in Latin American higher education. Event called for a luxury invitation kit with original formats to prepare reflections on leadership, challenges, and legacy.

Solution.

We proposed changing the nature of the traditional B2B event by leveraging branded content and transforming the audience into active participants, driving meaningful conversations.

Legacy Conversations celebrated leadership and positioned Anthology as a key player in higher education, while reinvigorated the sales cycle and engaging key accounts.