Design and implement rebranding aimed at solidifying uPlanner's regional dominance in Latin America while simultaneously positioning the brand for global reach.
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The brief
Prepare the brand for global expansion through thoughtful rebranding.
A leading EdTech company rooted in Latin America with exceptional product lineup featuring specialized software solutions for academic operations and data-driven decision-making, it struggled to communicate its product offering in a cohesive way that would speal to a global audience.
Solution.
Conducted robust research interviews to listen to users and understand their pain points, enabling us to create positioning statements and overall messaging that truly resonated with the market.
This process laid the essential groundwork for the program execution that followed.
The Impact.
Crafted
positioning statements that resonated with higher education users, influencers, and stakeholders.
Delivered
a brand essentials kit that positioned uPlanner as cohesive and impactful brand internationally.
Generated
thousands of clicks and impressions through LinkedIn paid and organic campaigns.
Reached
an ever-growing audience through an industry newsletter.
Advanced
pipeline opportunities by educating prospects on topics relevant to academic operations.
Begin your journey to growth.
Together, we'll develop a new approach to increasing your impact.
