Communicate product benefits through great visual storytelling.

Open LMS - Product Videos

Open LMS is one of the most renowned Moodle-based LMS platform providers in the world. Its US division was looking for a new and creative to communicate its product offering in a concise yet interactive way.

The brief

Create a series of product videos showcasing the capabilities and breadth of the Open LMS solution.

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Challenge

Come up with product positioning that successfully translated product features into benefits for target audiences. Adapt content from its marketing discourse into a creative and innovative experience using UX tools, new trends, channels, and demographic data.

Solution.

Produced and delivered two eye-catching videos to be used on the home page and social media. The first video highlighted the importance of adopting an Learning Management System (LMS) via animations and text elements to enable a clear understanding of the value proposition.